I work at the intersection between business goals and creative implementation.

A lot of my clients take on new ideas with enthusiasm and end up at a stand still because the project deemed unsustainable or misaligned with their business culture.

My job is to listen to the client, understand exactly what they want to achieve, and through a curated collaborative process, develop a strategy that guides collaborators. The highest value of my work is that it curates wholistic solutions factoring in different facets of the business with the goal to capture possibilities and communicate them in a way that facilitates and aligns involved stakeholders.

PURPOSE : Why I do? To achieve impactful results, facilitate alignment and spread inspired philosophies…

Creatives:

• often come with their own aesthetic and imprint they want to make, neglecting the brand they’re working for.

• don’t always spend enough time understanding the parameters of the project.

• might not invest in understanding the brand persona.

• aren’t offered creative freedom to explore possibilities.

• don’t have business experience to analyze implementation.

Business Owners:

• don’t always give well-defined briefs.

• don’t know exactly what they want.

• don’t know enough about the work of the creative to give appropriate briefs & feedback.

• might not have the imagination to think outside the box.

My job:

• To work at the intersection of business goals and creative implementation.

• To listen and download business needs and translate them to a brief that gets everyone on the same page.

• To develop a step-by-step process that leads to desired outcomes and iterating based on feedback.

STRATEGY : How I do? … by capturing brand philosophies & goals…

For the past 10 years I’ve been collecting tools that facilitate brainstorming & communication. With those I gather information, I reiterate it back to the client to ensure alignment. From there I use another set of tools that design with the target audience in mind.

SERVICE : What I do? … and relaying them to relevant audiences, collaborators & stakeholders.

I’ve had the fortune of having diverse project opportunities as you can seen below. Clients come to me for the way I work, my purpose & strategy, and rely on me hiring experts when appropriate for implementation.

Exhibition Design: Relaying your brand’s contribution to the world and creating the awareness your customer’s need to have to appreciate your mission. I work with researchers, designers & builders to design an engaging multi-sensory experience that impacts your community & customer basis with memories, knowledge and purpose

Event Planning: Creating glimpses of your brand’s utopia for your community to experience unique moments with both loved ones and strangers alike.

Concept Development: Building concepts in collaboration with your team and your target group that target specific opportunities, align with your brand values and are sustainable business strategies.

Creative Strategy: Aligning collaborators to work towards a specific goal by creating brand assets that communicate your brand’s how, your strategy.

Spatial Design & Consultation: Designing spatial layouts and concepts to achieve a specific experience. I work with you to identify your goals, translate those goals into a strategy with zoning, layouts, conditions & specs, then I collaborate with interior designs & architects to achieve said goal.

Communication & Graphic Design: Capturing brand goals and messages and designing graphic content to achieve these goals such as catalogues, strategies, diagrams, posters etc.)

Community Building: Encompassing brand values in physical or virtual spaces to build community around shared values or interests.