I’ve always been obsessed with what happens in the spaces between us.

As a child, I turned summers into little worlds—making shops, games, and gatherings out of whatever was around. Later, cities like Madrid and Cairo became my teachers, showing me how plazas, markets, and theaters can turn strangers into communities.

I work with moments the way others work with clay: shaping them until they reveal memory, meaning, and sometimes even medicine.

That curiosity has led me to many stages:

• Hosting exhibitions that became playgrounds for entire communities.

• Building creative tools that help people see their own ideas more clearly.

• Standing on stage in comedy clubs, testing how presence can shift a room in real time.

For me, the work is never just one thing. Sometimes it’s strategy, sometimes it’s design, sometimes it’s performance. But always, it begins in silence and ends in connection.

Through URBN, I activate spaces and systems for brands and cities.
Through CUREATE, I create tools and practices for people living creative lives.
Through SABZALLI, I take the stage—turning presence into play, and play into perspective.

Everything I do circles one question:
How do we transform the mundane into the inspired?