Twitter+Banner.jpg

Welcome to the Social Media OS (Operating System)

Designed to help founder protect their voice, delegate with confidence and grow a brand that feels like them.

Dear Founder,

Only you have the full vision for your business: the story behind it, the quality involved, and the inspiration that connects you to your customers. These are the flavors that make you unique and stand out from other businesses. Your digital presence should carry that - even if you’re not the one online. I’ve seen it happen too often that as soon as founders like you start delegating your social media, your vision gets watered down, and the story behind your business gets buried underneath generic posts that look fine but don’t stand you out like you know they should.

This tool is here to protect that spark and relay the depth of your brand to those you delegate and outsource your content creation to.

With this tool, you’ll get to download your brand into a living document so every new marketing manager, freelancer or hire can create content on your behalf, with access to your inspiration, education, even tone of voice. The Do’s and Don’ts that will save you time micro-managing content.

This is both a Content Strategy, and a Delegation Tool for Founders.

You’ll walk away with a timeless, practical guide that:

  • Captures your essence → and never have to re-explain it again.

  • Deepen your content → with all the nuanced ingredients that inspired you in the first palce

  • Maintains brand authenticity → no matter who’s posting.

  • Empowers your team → onboard faster, give creative freedom within the guidelines, easier and more aligned collaborations

  • Free up your energy → to think about “what else?” you can do

What's Inside This Workshop:

  • Define your Brand Purpose - clarify your Why, How, and What so everyone knows what you stand for.

  • Set your Social Media Objectives - prioritize what really matters so your team stays focused and clear.

  • Define your Content Categories - express exactly what belongs on your feed - and how much of it.

  • Source Content Quickly - create a map of where your best content comes from.

  • Plan with Confidence - build a monthly plan that’s easy to follow and hand off.

  • Choose Formats and Posting Goals - pick formats that fit your message, achieve brand goals while keeping your content true to your brand.

  • Create a Timeless Brand Guide - a practical tool your team can use again and again to stay aligned.

This Workshop is for you if:

  • • You’re too busy to manage your own social media but you don’t want to lose your unique voice.

  • • You’re tired of explaining your brand story over and over.

  • • You’ve seen your social presence become generic and you want that to change.

  • • You want to delegate without micromanaging every detail.

  • • You're running out of ideas of content to post.

  • • You believe your brand’s depth deserves to be felt in every post.

Do the deep thinking once so you can execute effortlessly.

Meet Alia.

Hi, I’m Alia. I’ve helped founders and businesses turn raw ideas into brands that feel alive and I build systems to help those ideas stay true as you grow.

I made this workshop because you shouldn’t have to choose between staying authentic and getting help. When you protect your voice, you can delegate with trust and keep showing up in a way that builds real connection and loyalty.

  • “As a content creator and social media moderator, this guide has been immensely beneficial to me. It has reflecting a deep understanding of our brand without the need for extensive communication.”

    Laila El Aady

  • “The tone of voice recommendations, content guidelines, and best practices provide our team with invaluable direction.” 

    Frankie O.

  • “This guide has saved us a tremendous amount of time and effort, allowing us to focus on delivering content that resonates with our audience while staying true to our brand identity.”

    Omar Refaat

  • “The dos and don'ts are not only precise but also incredibly realistic, and give us a roadmap that perfectly aligns with our brand ethos.”

    Ramez Tawila

  • “We use this guide with both in-house or outsourced designers.”

    Adam Swedan

Your Voice is Your Brand. Protect it, Share it, Scale it.

Choose the Right Package for You:

Starter Pack - Exercises only

$55

Printable & digital workbook. Just the exercises. Do it your way, at your pace.

Self-Paced Studio

$145

Exercises, theory lessons, and an editable Google Doc you can update and share with your team. Clarity + action, anytime you need it.

Live Series

$295

A small group workshop series in real-time online. Limited to 5 people per cohort. Join the waitlist for the next round.

Compare Options Below:

Still Unsure?

Reach out anytime. I’ll help you choose what feels right for where you are now.

- Alia