Inviting you into the questions that won’t leave me alone.

I explore culture through space, page, stage, and people.

Space

Page

Stage

People

Sometimes I go by Sabzalli — my unfiltered voice.

Make it stand out

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Client
Name here

Year
01/01/000

For founders, teams, and personal brands curating with depth:

For people asking better questions and building an intentional life:

For the messy process that yields the questions, insights & frameworks:

What I aim to bring to bring to my projects…

"Alia is super-creative yet practical — she elevates the mundane to the sacred and reimagines spaces in ways that are both surprising and reassuring. Her presence brings energy and positivity that uplifts the whole team."

Con O’Donnell, Co-Founder Rise Up

Alia has a rare mix of creativity and pragmatism — she sees the big picture, brings brilliant solutions within real-world constraints, and builds communities where designers feel supported and inspired. Working with her feels like a creative vacation: organized, visionary, and fun all at once.

Ramzi Makram Ebeid, Founder & Head Designer at Human Nature Design

"Alia and her team translated our vision into a compelling concept for a bookstore, café, and cultural space in Alexandria. The collaboration was exceptional — professional, creative, and aligned with our goals."

Karim Mahmoud. Business Development Director at Sigma Properties

"Alia has a rare ability to capture the spirit of a project and translate it into practical, budget-conscious solutions. She brings vision, resourcefulness, and the right people together, igniting energy and appetite for teamwork. Her spirit and outlook belong to our ever-shifting world."

Nihal Shawky, CEO of Diwan Bookstores

"Alia is a highly creative and intelligent polymath — equally at home in design, art direction, urbanism, and cultural events. Her cross-cultural experience and values of diversity and inclusion make her a sensitive yet strong collaborator who resolves complex challenges with vision and empathy."

Sally Gutierrez, Visual Artist, Non-fiction filmmaker & University Lecturer at Universidad Complutense de Madrid